Issue 2 - 2011
The Art of creating new business
THE RETURN TO DIRECT MAIL
Email seemed to signal an end to the direct mail piece. But now, we are seeing a revival of direct marketing by post. We interviewed Vistaprint about their decision to return.
Read more about Vistaprint
ADDRESS AND INFORMATION
Target groups have always been a much discussed subject in marketing. Those of us who have been working with target group selection since the 1950s, however, remain convinced that it is possible to encircle a target group with great accuracy.
Read more about target groups
CONTACT US
By combining the information in Euro Contact Pool with the information you already have about your present customers, our experienced experts will help you find new interesting target groups all over Europe. This means dramatically improved new business opportunities with both new and existing clients.
Want to know more?
Contact us here
Read our newsletter about the return to direct mail
Issue 1 2011
BEWARE - INFORMATION DISPERSAL!
OVERCOMING THE INFORMATION HOARDING INSTINCT
Today’s technology has led not so much to the predicted information overload, but to information dispersal. “On any given day, I get communications by landline, mobile, email, text, voicemail, LinkedIn, Skype, and Facebook,” says Johan Lindqvist, PAR’s International Business Manager.
“There is no central point where I can pull them all together and even if there were, I would need to be able to access that point from wherever I am in the world.”
Read more about information dispersal »
A QUEST FOR THE BEST: UK DATA SHARING ANNOUNCED
The UK is a vitally important environment for any business looking at pan-European sales and marketing and for that reason, we’ve chosen our partner carefully.
As of November 2010, PAR and the global information services company Experian have agreed a data sharing partnership.
Read more about PAR and Experian »
PAR STEPS ON TO THE CLOUD WITH SALESFORCE.COM
PAR Connector for Salesforce creates a seamless link between the Salesforce CRM and our European ‘master’ database, EuroContactPool.
This immediately gives Salesforce users access to a pan-European business universe of 24 million business records and 18 million named executives in 15 countries.
Read more about PAR and SalesForce »
Demo PAR Connector SalesForce »
Read our newsletter about SalesForce and Experian
Issue 1 2010
NEW BUSINESS INTELLIGENCE - THE ART OF MAKING NEW BUSINESS
‘TO GIVE’ A MEANING TO DATA
There’s hardly a word in the English language that has seen its meaning change as much as ‘data’. We look at where it started, what it means now, and why getting it right is the most important priority for any business.
ON A ROLL WITH SWISS DATA
We have a new partnership with one of Switzerland’s leading direct marketing companies.
Read more »
RECRUITING SUCCESS - CASE STUDY
One of Scandinavia’s most successful recruitment businesses is using PAR’s data quality tools.
Read the case study here »
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