System and Database Services

Changes occur among Sweden’s companies, decision-makers and private individuals on a daily basis. One company moves; another company changes its address. Contacts may not change jobs, but they might be promoted, move to another department or another town. In Sweden, every year about 1.3 million people move, 100 people die, while immigration and newborn children means the population steadily increases. In our experience, anything up to 40% of the information in a normal Swedish customer register may be incorrect.

However you look at it, correct basic information about your customers is business-critical. If you don’t know where your customers are located, it will be extremely difficult to do business with them. When PAR begins a new collaboration, the aim is always to have a quality assured customer database. We begin with information and integration strategies, as well as a set of tried and tested tools. When these are correctly used, they are hugely and immediately beneficial.

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.