Analysis Models

The fact that you understand your customers is the reason they want to do business with you. Obviously, it is also essential for you to be able to plan your business operations in the long term. PAR’s analyses provide in-depth and wide-ranging insights and can be adapted to whether your target group consists of companies or consumers. We offer several different analysis models, including:

• Customer structure analysis that shows with which target groups or within which sectors you are successful. You see how large a market share your company has within the various groups and this gives an indication of where exactly you should concentrate your efforts.
• Profile analysis helps you to find “twins” to your most profitable customers. This briefly means that you receive suggestions for prospects similar to your existing customers on the basis of a number of primary variables.
• Response analysis shows what aspects of a campaign have given good results. This could be in terms of specific messages or different media choices, or the way different groups, for example, have reacted to an offer.
• Advanced analyses provide you with daily access to updated information about your customers via the Analys Online tool.
• Propenisty marketing: Consumer analysis with Bric gives a picture of the actual propensity to buy within different consumer groups. Bric allows you to study the spending power, life phase, educational background, urbanisation and type of housing of consumers in Sweden, Norway and Finland.

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.