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Target groups have always been a much-discussed and controversial subject in marketing. In recent years in particular there has been a lot of criticism surrounding the way target group selection is actually carried out. As an example, many believe that there is no direct connection between age and gender variables other than as statistical markers. That is why it can often be more interesting to look at actual consumption patterns in one region or within a certain segment. Or why not combine several variables?

Those of us who have been working with target group selection since the 1950s, however, remain convinced that it is possible to encircle a target group with great accuracy. With today’s technological aids, much of the work that used to be so time-consuming can be carried out electronically without any effort at all.

PAR currently has access to Sweden’s most complete and reliable selection sources for all forms of target group selection. In combination with our profound analytical ability, this will make it possible for you to find both new and profitable customers.

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.