Quality

We continuously carry out surveys with marketing managers and information coordinators in the Swedish business sector.

We want to know their attitudes and opinions about information management. (Customer management, prospects and other burning issues.)

So, what do they usually tell us? Almost everyone questioned works with some form of customer database and, in the majority of cases, prospects are included in the database. Most consider that they have a clear strategy for the way information should be entered and used, but they also admit that the strategy is defective in one or more respects.

Information missing from the database seems to be a common occurrence. Many also encounter problems with duplicates. This is when one contact appears in several places in the same register. Only half of those questioned regularly update their information. We think that’s not nearly often enough.

To sum up, our surveys all seem to indicate one thing: that the issue of information management is slowly but surely creeping up the companies’ lists of priorities. PAR helps your company with the groundwork and implementation, from start to finish.

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.