Pan-European data specialist, PAR, and global information services company Experian have agreed a business to business data sharing partnership

Under the agreement, Experian will integrate its UK National Business Database with PAR’s EuroContactPool business-to-business (B2B) database, enhancing the coverage of PAR’s UK data offering to its Direct Marketing clients across Europe.

In turn, Experian will have direct access to PAR’s EuroContactPool, which currently holds 23.5 million business records and 17.8 million named executives in 15 European countries.  This will further enhance Experian’s data offering for clients who require aggregated, formatted pan European data for Direct Marketing activity.

Howard Lewis, Director of Business Solutions for Experian, UK & Ireland ,commented; “It is great news that PAR has chosen Experian to provide unrivalled UK B2B data to its pan-European database and it is further endorsement of our high quality data.”

Per Löfgren, International Product Director for PAR, says: “We’re delighted to reach a partnering agreement with Experian, which is a well-respected company with a focus on data quality.  We see this as a great opportunity for both companies to develop their respective markets.

“The link between Experian and PAR is a good fit, with both companies providing sophisticated analytical B2B marketing products that support businesses’ decision-making processes, strategy and growth.”

Over the past 18 months, PAR has focused development on data quality concepts that link EuroContactPool into CRM (Customer Relationship Management) systems.  These plug-ins enable users to verify and enhance their existing data, and prospect the European business universe for new customers.  CRM plug-ins are already launched for Microsoft Dynamics CRM and SuperOffice, and salesforce.com is expected to be added in the New Year.

About PAR

PAR AB, based in Sweden, has been in business for more than 50 years.  Part of the giant Bisnode group, it is now one of Europe’s leading specialists in database management, analytics and data quality services.  Recognising the need for a one-stop-shop for European data that addressed the different data regulations across 14 countries, PAR launched EuroContactPool in 2004.  Since its launch it has become the world’s fastest growing and most comprehensive pan-European business-to-business database. 

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.