PAR introduces One-By-One plugin for Microsoft Dynamics CRM

PAR has introduced a plugin called One-by-One which allows users of Microsoft Dynamics CRM to link directly to its pan-European database, EuroContactPool.

PAR has worked together with Cybernetics – a Microsoft partner and specialist in Dynamics CRM – to develop One-by-One. It allows users to verify and improve their customer data quickly and to find new customers by linking seamlessly to 22 million companies in the EuroContactPool (ECP) database.

Immediate updating

One-by-One allows users of Microsoft Dynamics CRM to search with the help of information they have received, for example, from a telephone call and immediately update with information from the ECP database, such as postal address, telephone number, NACE code, size of the company and names of decision-makers. After a search of e.g. company name or corporate identification number, the One-by-One application opens a window with a list of possible hits, so that users can select the matching company and directly import relevant information straight into the CRM system.

The imported company will be flagged for monthly synchronisation automatically, as changes occur in the ECP database. These changes will be updated in the CRM system as well.

Per Löfgren, Product Manager at PAR, says: “The most common reason for incorrect information in a company’s CRM system is manual registration errors and empty fields. One-by-One eliminates this by filling in all relevant fields automatically and synchronising continuously with our EuroContactPool database. This makes it possible for our customers to keep updated and correct information in their CRM systems at all times.”

Correct information about both customers and prospects

“The introduction of One-by-One gives thousands of users of Microsoft Dynamics CRM the possibility to clean and update their pan-European CRM systems. This greatly increases a company’s chances of retaining correct information about both customers and prospects.”

Maria Lennman, MD of Cybernetics, comments: “In most large organisations, the company’s value exists in its expertise and information, especially in the information relating to its customers. It is essential to have a solution that adds value and information to the company and which does not allow employees to keep this to themselves.”

“The companies that become successful in this difficult economic climate are those that have taken the decision to invest in their CRM system because they need to be and can be market aggressors.”

More information about PAR

For more information about PAR and our services, please visit www.par.se.

For more information about One-By-One, please read more here.

PAR and EuroContactPool Facts

PAR is Sweden’s largest company in B2B address and information solutions, with a wide range of its own products and services. The company also works with consumer registers, overseas company registers and special registers. PAR belongs to Bisnode which is owned 70% by Ratos and 30% by Bonnier.

EuroContactPool is the world’s fastest growing business-to-business database. It now contains 22 million companies and 16.4 million decision-makers in 16 European countries.

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.