PAR introduces completely new analysis product – Bric!

PAR AB is now releasing a new analysis product for advanced customer and relationship work in B2C. Bric is a consumer classification with customer-linked information, which is easy to understand, user-friendly and above all can show probable inclination to buy.

“This is a product that additionally strengthens our position as Sweden’s leading supplier of commercial information. Bric allows our B2C clients to intensify their work on segmenting, analysis and marketing,” says Tore Thallaug, MD of PAR.

In Sweden, Bric is divided into 226,000 geographical areas with an average of 20 households in each. These areas are classified according to the five factors that (besides transaction data) best explain purchasing behaviour. Using the 1,900 combination variations provided by Bric’s five variables, you can produce fundamental conditions for the customer’s probable purchasing behaviour.

Bric can be used in many areas

Bric can be used for strategic segmenting, as well as operational selections. With the help of its dynamic structure and easy-to-understand variables, Bric provides:

• A good overview of the customer structure
• An excellent foundation for in-depth customer analyses
• Selection criteria for address and customer databases

Bric is marketed in Sweden, Norway and Finland.

PAR Facts

PAR is Sweden’s largest company in B2B address and information solutions, with a wide range of its own products and services. The company also works with consumer registers, overseas company registers and special registers. PAR belongs to Bisnode which is owned 70% by Ratos and 30% by Bonnier.

For more information, please contact:
Bo Malmström,
Product Coordinator Bric, E-mail: bo.malmstrom@par.se

Would you like to find out more?

Contact PAR today on +46 (0)8-775 36 00 or send an e-mail.